Priority #1
CriticalRewrite hero and offer section
Improves trust in the first 5 seconds
- Effort
- Low
- Impact
- High
- Owner
- Founder/Marketing
- Sequence
- Start immediately
Growth plan
Fix these first
Work this list top to bottom. It is optimized for fastest growth impact and lowest wasted effort.
Priority #2
HighBuild 5 buyer intent pages
Captures people already searching
- Effort
- Medium
- Impact
- High
- Owner
- SEO + Content
- Sequence
- After hero rewrite
Priority #3
HighCreate AEO ready service pages
Helps AI engines understand and recommend the business
- Effort
- Medium
- Impact
- High
- Owner
- Content + Strategy
- Sequence
- Parallel with SEO pages
Priority #4
HighAdd stronger trust proof
Reduces doubt before contact
- Effort
- Low
- Impact
- Medium
- Owner
- Sales + Marketing
- Sequence
- Week 1 close
Priority #5
HighImprove lead capture form
Turns warm users into trackable enquiries
- Effort
- Low
- Impact
- High
- Owner
- Web + Ops
- Sequence
- Week 4 launch
| Priority | Fix | Why it matters | Effort | Impact | Status | Suggested owner | Recommended sequence |
|---|---|---|---|---|---|---|---|
| 1 | Rewrite hero and offer section | Improves trust in the first 5 seconds | Low | High | Critical | Founder/Marketing | Start immediately |
| 2 | Build 5 buyer intent pages | Captures people already searching | Medium | High | High | SEO + Content | After hero rewrite |
| 3 | Create AEO ready service pages | Helps AI engines understand and recommend the business | Medium | High | High | Content + Strategy | Parallel with SEO pages |
| 4 | Add stronger trust proof | Reduces doubt before contact | Low | Medium | High | Sales + Marketing | Week 1 close |
| 5 | Improve lead capture form | Turns warm users into trackable enquiries | Low | High | High | Web + Ops | Week 4 launch |